BEST NEW FIRSTS IN METRO MANILA: Flavors You’ll Come Back For

 

Great meals don’t just fill you up—they keep you coming back for more.

This season, SM Supermalls invites you to discover a bold new era full of evolving finds with a delicious lineup of food destinations made to spark cravings and create lasting favorites. From Japan’s rich culinary traditions to the artistry of coffee and chocolate, each first is thoughtfully made to raise the bar for flavor and bring fresh dining experiences to every table.

And as we continue to serve these dishes out hot, one thing remains constant: at SM Supermalls, we’re always growing and evolving with you to truly show that we’ve got it all for you.

A Journey Through Japan 

Nothing compares to the depth and comfort of authentic Japanese flavors. These handpicked spots serve everything from rich, hearty ramen to delicate, traditional sweets—each one made to bring a true taste of Japan to the Metro.

Ramen Nagi – Craving comfort in a bowl? Ramen Nagi at the Ground Level, South Wing of SM Mall of Asia serves up rich, soul-warming ramen that’s as bold as it is satisfying. From creamy tonkotsu broth to perfectly chewy noodles and your choice of toppings, every bowl is made to hit just the right spot. Whether you’re a spice chaser or a flavor purist, this is your go-to for ramen that delivers on every slurp.

Warabimochi – Soft, silky, and oh-so-satisfying—Warabimochi is now here at the Lower Ground Level of SM Aura to give dessert a whole new texture. This Japanese favorite melts in your mouth with every bite, whether dusted in nutty kinako or topped with a luscious syrup. Light enough for an afternoon treat yet special enough to end a meal, it’s the kind of sweetness you’ll want to linger over.

Brunch O’Clock – Who says brunch is only for weekends? With the first Brunch Bureau in SM now open at the 2nd Level of S Maison, we’ve made it easier to turn any time of day into an excuse for pancakes at 3 PM. From perfectly brewed coffee to savory plates that hit just the right spot, it’s your moment to slow down and enjoy a little extra me-time. No rush, no rules—just brunch done your way.

How far will your cravings take you? From rich, savory staples to next-level sweets, Metro Manila’s newest dining spots are here to tempt, surprise, and satisfy. These aren’t just meals—they’re flavor moments you’ll want to come back to. All thoughtfully picked to turn your everyday cravings into something worth obsessing over here in this #NewEraOfSMSupermalls.

SM Prime: Living in Tomorrow’s Water-Resilient Future

 

At SM Prime Holdings, Inc. (SM Prime), water stewardship has come a long way since its early initiatives. As part of its environmental sustainability strategy, the programmatic Water for Tomorrow campaign looks beyond water recycling and efficient water management. 

For SM Supermalls, this urgent call to action to protect and preserve a valuable resource makes any large-scale investment in water security a sound opportunity to do good for both people and planet.

Amplified impact

With 89 malls nationwide, SM Supermalls high-impact yet practical water management systems and circularity practices build long-term capacity for future water disruptions and reflect the malls’ greater ecosystem.

Having introduced sewage treatment plants nearly three decades ago, well before any compliance requirements, SM Supermalls also made significant investments in efficient low-flow fixtures and water-saving technologies to prevent unnecessary consumption at scale. In 2023, the first rainwater treatment facility by a mall opened in Baguio to convert rainwater into another potable resource, alleviating pressure on the local water grid.  

At a cultural level, SM Supermalls becomes a living sustainability classroom where mallgoers, employees, and tenant-partners are made aware of its water, waste, and energy programs. Partnerships with NGOs, government agencies, and civic groups also sustain water conversations through the mall’s broad reach and are crucial to the sustainability agenda. 

Embedding the message of water sustainability, SM Cares champions UN SDG6 – using every mall touchpoint and social media to create content on water conservation, access to safe water, sanitation, and hygiene for health and well-being 

As a vital community hub, the malls promote the wider SM Green Movement campaign, empowering people to practice responsible water use.

Building what matters, today

Water’s essential role supports human activity and economic growth.  As climate concerns accelerate and affect water supply, SM Prime’s unified stance on water stewardship prepares for challenges ahead.

SM Supermalls not only assists larger partner-tenants with compliance and the bottom line. It similarly inspires smaller businesses and other stakeholders that depend on mall operations to adopt innovative solutions. 

“The scale of what we are doing today for water is already proof that we are reaping the benefits of the innovative vision of our leadership,” says Steven T. Tan, President of SM Supermalls. 

BEST NEW Firsts in Davao: Discover Insta-Worthy Spots

 

This month marks a new chapter for Davao as SM Supermalls welcomes a bold new era with evolving finds just for you.

SM City Davao, the first and largest SM mall in Mindanao, opens its Expansion Building bringing fresh urban experiences for every Davaoeño. From Insta-worthy dining scenes to stylish hangouts, every spot is designed to be pure feed goals.

With over 120,000 sqm of added space, this is more than an expansion—it’s an evolving destination made for shopping, style, and leisure to come together in ways you’ve never seen before. All to show that here at SM Supermalls, we truly got it all for you.

Dining Hotspots Ready to Serve You

Hungry? You’re in for a culinary treat as we bring you a lineup of handpicked restaurants serving everything from casual fine dining to comforting Filipino classics and bold Singaporean flavors.

Brique – If there’s one thing our bisaya brothers from Cebu know best, it’s good food! Bringing their distinctly Cebuano flavors for the first time in Davao, Brique—soon to open at the 2nd Level, Main Mall Expansion—combines modern cuisine with a provincial touch that’ll fondly remind you of nanay’s home cooking.

Nanyang – For the first time in Davao, get the best of what Singapore has to offer. Serving some of Southeast Asia’s finest delicacies, Nanyang at the 1st Level, Main Mall Expansion, delivers hearty dishes that cater to the Filipino palate. From aromatic Laksa to savory Curry Chicken Rice, the possibilities are endless. 

The Joy of Fluffiness

Making its first mark in Davao, Puffy’s is bringing its signature charm to the 1st Level, Main Mall Expansion. Known for its cloud-like soufflé pancakes, this sweet spot is the newest must-try in SM Supermall’s irresistibly crave-worthy lineup. Whether you go for Original, Crème Brûlée, or Tiramisu, every bite is delightfully light and perfectly Instagrammable!

Your Unique Finds

Looking to add a little more everyday flair? From customizing your Aquaflask tumbler to finally grabbing that self-help book you’ve been eyeing—or even spotting that one item you didn’t know you needed—discover a specially chosen mix of finds to make your every visit more exciting.

Aquaflask – Find their newest designs at the 2nd Level, Main Mall Expansion and drink in style! Now fully customizable, these vacuum-insulated bottles let you enjoy your cold or hot drinks anywhere without breaking the bank.

Flying Tiger – In search of unique knick-knacks and quirky finds? For the first time in Davao, Flying Tiger at the 2nd Level, Main Mall Expansion is the novelty store for you. Liven up your living space and personalize your room with their playful crafts, trinkets, and ornaments.

From crave-worthy food hubs and fashion finds to accessories and quirky trinkets, every corner is made to make your feed more aesthetic. No matter how you spend your time, enjoy curated experiences not just to enjoy, but to share, only here in this #NewEraOfSMSupermalls.

SM and Jobstreet Champion Filipino MSMEs at 2025 MSME Summit

 

Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.

Pasay City, November 12, 2025 — Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.

“SM is not just a venue—it’s a partner in every MSME’s success story,” said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls. “When MSMEs grow, the nation grows. Every small business that thrives represents a dream realized, a livelihood sustained, and a community strengthened.” SM’s own growth story mirrors that of its MSME partners. From a small shoe store in Carriedo to 88 malls nationwide, SM understands the value of small beginnings. “Almost 70% of our tenants are MSMEs—their success is the foundation of SM’s continued growth,” San Agustin added. Through the SM for MSMEs program, the company provides high-foot-traffic spaces, market access, and visibility to help entrepreneurs scale sustainably.

Key sessions addressed practical needs for MSMEs. Participants learned how to scale their first hire with Mr. Henry Jose “Joey” Yusingco of Jobstreet, explored AI applications for small businesses with Ms. Arlynne Roa-Awayan of Asia Pacific College, and received insights on logistics and operations from Lalamove PH, 2GO Travel, and DITO BizBayan. Ms. Life Dawn Cervero of TikTok guided attendees on smart marketing on a budget, while a panel from BDO, Maya, RCBC, BanKo, and Asialink shared finance hacks for sustainable growth.

The MSME Summit 2025 reaffirmed SM Supermalls’ commitment to Filipino entrepreneurship, providing programs, spaces, and partnerships that help MSMEs innovate, scale, and thrive in a rapidly evolving economy.

What’s New at SM Supermalls? Big Thrills, Bigger Experiences in Cebu!

 

Life’s more fun when you have more access to discovering new things. From small errands to bigger adventures, you get to enjoy the best of living when you continue to expand the things you love!

SM Supermalls brings a new era of firsts to explore and discover, with exciting brands heading your way—now closer than ever, right here in Cebu. With SM Supermalls, you no longer have to travel across regions, because the best experiences are now within reach.

Sweet & Savory at SM City Cebu

Craving for some authentic Japanese food experience? Check out the newly opened YAYOI—savor the taste of traditional Japanese Teishoku, offering a completely satisfying set meal of main entrée, steamed rice, miso soup, and seasonal sides.

Lookout for these food spots heading your way this May, serving food items you’ll love closer to you:

• Manam—a celebrated Filipino bistro offering both classic and modern interpretations of traditional dishes is opening its first-in-Cebu branch this May 26.
• Ooma—a modern Japanese dining spot known for its bold flavors and creative dishes, blending traditional Japanese cuisine with contemporary twists. It is opening its first-in-Cebu store this May 28.
• Café Laguna—a well-established Filipino restaurant chain, renowned for its authentic Tagalog-style dishes, bringing the comforting flavors of Luzon to the Visayas, is set to open this May 8.
• Abaca Baking Company—beloved Cebu-based café and bakery chain serving artisan-crafted breads, all-day breakfast offerings, and premium coffee selections, opening this May 10.
• Ramen Kuroda—a popular Japanese restaurant serving authentic, high-quality ramen, crafted with homemade noodles and rich, flavorful broths.

Coffee & Treats at SM Seaside City Cebu 

Satisfy your sweet cravings with these new dessert and dining destinations opening their first stores in Cebu:

• Beard Papa’s—Japanese cream puff chain known for its freshly baked choux pastries which opened last April 25.
• Conti’s—the Filipino bakeshop beloved for its iconic cake specials and signature comforting savory dishes, opened its first-in-Cebu store last April 30.

Giving coffee lovers more to look forward to, the rapidly growing Pickup Coffee headlines their upcoming first-in-SM premium café concept, offering elevated brews perfect for a productive lifestyle.

Never run out of things to add to your itinerary. Explore beyond limits and discover exciting firsts here in Cebu with SM Supermalls.

BEST NEW Firsts in Cebu: Little Escapes Made Just for You

 

This month, Metro Cebu welcomes you with feel-good flavors, playful finds, and cozy new spots to enjoy. With the long weekends giving more time to unwind, it’s the perfect chance to explore something new—whether you’re craving a quick bite, refreshing your routine, or simply slowing down.

In this bold new era of SM Supermalls, evolving finds are waiting for you–where everything is thoughtfully chosen to match the way you live from hanging out with friends to relaxing solo. From dining to lifestyle, these new experiences are here to make everyday moments in the spaces you already love even more special, because we truly got it all for you here at SM Supermalls.

Where Delight Awaits You in SM City Cebu

In the heart of the city, SM City Cebu keeps things exciting with spaces and experiences that feel fresh. Its expanded mix features curated brands, exceptional dining, and premium finds—all handpicked to fit the way you shop, connect, and relax. From carefully selected lifestyle picks to specially chosen finds, here are a few worth checking out to make your next visit even more memorable.

Dyson – This first in Cebu is ready to turn your everyday chore into something you’ll actually look forward to! Step into a world of sleek design and smart technology here at SM City Cebu—where tasks, from cleaning to hairstyling, will feel less like a chore and more like a treat. From effortless hair styling to powerful home must-haves, we’re all about making your life smoother, smarter, and a little more stylish.

Cibo – Craving the kind of comfort only a perfectly twirled forkful of pasta can give? We’ve got you. At Cibo in SM City Cebu, you’ll find Italian classics made the way they should be—fresh, flavorful, and timeless. From hearty pastas and wood-fired pizzas to refreshing salads and signature desserts, consider your taste buds officially on a holiday—no passport required!

Issy – Effortless beauty makes its first mark in Cebu at the Second Level, Seaview Wing—bringing makeup and skincare essentials that are easy to use, versatile, and endlessly chic. From everyday staples to bold statement shades, each piece is chosen to let you play, experiment, and discover your own kind of glow.

From flavorful firsts to lifestyle picks, Cebu’s newest experiences are here to bring you more curated ways to enjoy your day. Whether it’s a day out with friends or a quick solo trip, there’s something new waiting for you here in this #NewEraOfSMSupermalls.

SM Prime: Shaping a Decarbonized Future for Malls

 

With the 30th Conference of the Parties (COP30) taking place in Belem, Brazil, this November, the momentum to focus on lasting solutions for the planet’s climate crises comes at its most critical time. 

For SM Prime Holdings, Inc., this means that the journey to Net Zero by 2040 becomes more than a unifying force across its portfolio; it is the goal for strengthened implementation, sound partnerships, and collective resilience. 

Empowered partnerships 

Security, affordability, and sustainability – these are known as the “energy trilemma” – challenges presently faced by businesses. It’s especially relevant for the future of property development and urban resilience. 

For SM Prime, a comprehensive and diversified energy mix is an approach that benefits renewable energy producers and transforms the industry, and is the broader strategy to reduce reliance on fossil fuels.

SM Supermalls has already achieved more than 50% of renewable energy use across its malls by leveraging partnerships with key renewable energy players and direct procurement

This energy infrastructure reflects SM Prime’s significant investment in emerging technologies. In 2022, SM Prime’s partnership with Aboitiz Renewables, Inc. (ARI) activated its strategic plans, and in 2024, it further broadened its renewable-energy footprint by partnering with TotalEnergies. The addition of Citicore Renewable Energy Corporation in 2025, along with the steady increase of leading solar rooftop suppliers for SM Supermalls, helps meet the demands for renewables through on-site generation. 

This commitment to sustainable energy drives positive change and contributes to SM Prime’s broader mitigation and adaptation strategies, supporting the country’s national framework in achieving its emission reduction targets. 

Energy for the people

Resilient communities and enduring partnerships for climate-smart urban centers are part of these system shifts toward energy independence. It confirms that renewables are a strategic asset, especially as they become affordable and community-serving, empowering businesses nationwide. 

It also supports a sustainable lifestyle. For the SM Green Movement, this balance is achieved by re-energizing neighborhoods to contribute to the climate crisis and offering more options to become energy and fuel-efficient, while improving quality of life. 

We started the journey with our energy efficiency programs in the 90s,” said SM Supermalls President Steven Tan. “This lets us enjoy our mall spaces now because we maximize our energy use, lower operational costs, while hopefully, reducing our emissions,” 

“Of course, we still have a long way to go. But we are trying to make renewable energy accessible at scale to our malls – not just to create decarbonization value for the communities we touch and work with – but to provide flexible, adaptive, and sustainable mall experiences. Most importantly, a safer future for all,” said Tan.