We Stannin’ HARD: Best New Finds in Luzon with SM Supermalls

 

We are all about that stan life. A new album from a rising artist? Fanboy/fangirl mode activated. A freshly opened concept store? Consider us a fan. Entering your fitness era? Support. Whether it's a personality we love or a lifestyle we aspire to, as long as it resonates with the life we want, we are stanning hard. 

Here at SM Supermalls, you don’t need to look any further. Everything—and we mean everything—that will get you hyped up for months is right here. From the hottest new finds across Luzon to everyday essentials that hit different, these stores have us hooked, and we just cannot get enough. As your most-loved mall, SM continues to be an icon worthy of all our attention.


All For Our Foodie Stans
Ah yes, food. Who isn’t a fan, right? From familiar dining destinations to new food hubs to explore, we are stanning hard!


Pho Hoa
A fan of Vietnamese classics? The soon-to-open, first-in-Cavite Pho Hoa at the Upper Ground Level of SM City Bacoor serves soulful bowls of pho, alongside staple sides like spring rolls, vermicelli bowls, and flavorful rice plates. With meals that’ll remind you of your last trip to Vietnam, Pho Hoa is the perfect spot to savor the familiar flavors of the country. 


Frankie’s New York Buffalo Wings
For all our buffalo wings stans, the first-in-Bulacan Frankie’s New York Buffalo Wings at the West Wing of SM City Marilao brings its iconic variations to the table, with flavors ranging from classic buffalo to garlic parmesan and honey sriracha. Craving wings? This is your chance to dig in until you drop. 

Manam
And if you’re simply a fan of home, Manam in the Ground Level of SM City Marilao is your best pick! The first-in-Bulacan, Manam elevates Filipino comfort food with creative twists. Ever heard of their iconic Watermelon Beef Sinigang? Yep, that’s Manam for you!


All For Our Lifestyle & Fashion Stans
If she’s having it, we’re ALL having it. Trends let us feel part of a community where we truly belong. From accessories you can carry all day to lifestyle must-haves, we’re all about riding the hype.


Aquaflask Designs
If you're a fan of carrying your personality with you, the first-in-Batangas AquaFlask Designs makes hydration look good with functional, sleek tumblers that you can customize—from colors and sizes to all the accessories you can pair them with. Opening soon at the Ground Level of SM City Batangas, AquaFlask Designs lets your personality shine through whether you're heading to the gym, to class, or just malling around SM.

Sunnies Studios
Sunnies Studios continues to be a staple for eyewear and lifestyle essentials. Its newest store at the Ground Level of SM City San Pablo brings that signature cool directly to your everyday wardrobe and gets you looking like your idol. Known for trendy and timeless styles, Sunnies Studios offers a range of eyewear for all our accessories stans out there.


The Loop
All for our tech-savvy stans, The Loop at Level 3 of SM Center Tuguegarao Downtown is your newest go-to spot for anything gadget and gadget accessories, bringing in products that are sure to empower you whether you're a student, a professional, or just vibin’ through life.


Decathlon
For sport and adventure stans who love gearing up for every experience, the newest Decathlon at Level 3 of SM City Grand Central brings over 70 sports’ worth of equipment, apparel, and accessories into one space. From running shoes to yoga mats, hiking gear to swim essentials, Decathlon location makes it simple to shop everything you need to stay active and stylish.

All For Our Wellness Stans
Wellness first? Healthy fitness habits? We can’t help but stan those who take good care of themselves—and lowkey, we all aspire to be like them!

Iremia Headspa
If wellness is your goal this year, Iremia Headspa at the 2nd Level of SM City Clark is where self-care becomes part of your everyday life. A first in SM, it offers structured head and scalp treatments focused on relaxation and reset. Wanna be your own #1 fan? This is the spot for anyone who’s ready to take their well-being seriously.

Anytime Fitness
For fitness stans focused on building a healthier body, the new Anytime Fitness at the Lower Ground Floor of SM City Trece Martires brings the globally recognized 24/7 gym experience right into your routine. Equipped with machines and tools for every fitness goal, AF is where your fitness journey becomes more accessible and more fun to return to. 

ICONIC—SM Supermalls stan here! From the best in fitness and wellness to dining concepts you’re sure to love, whatever you’re stanning in life, your most-loved SM Supermalls has got it all for you. 


Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events. 

The Water Stewardship Journey Continues for SM Supermalls

 

For three decades, SM Prime Holdings Inc. (SM Prime) has steadfastly advanced responsible water stewardship for a more resilient water future through SM Supermalls, its operating arm. 

SM Prime invested in its first Sewage Treatment Plant (STP) in the late 90’s with SM Southmall. STPs are essential for protecting public health and the environment, along with supporting community development. Since then, STPs have become a standard fixture in all 89 malls, reducing water waste and pollution, and safeguarding water resources. 

SM Supermalls embeds water conservation practices across its operations. Recycled water is used in water closets for flushing, cleaning, and watering greens. Additionally, efficient low-flow fixtures and water-saving technologies prevent unnecessary consumption at scale. 

"SM had always been conscious of its environmental impact on shared social good. Our water journey is rooted in our commitment to maximize what we borrow from the environment, creating resiliency for future generations,” said Liza B. Silerio, SM Supermalls Vice President and Head of Sustainability and Resilience. 

A first in the industry, SM City Baguio's Rainwater Treatment Facility has already processed almost 20,000 cubic meters of rainwater into potable water since it was launched, providing 30% of the mall’s total monthly clean water requirement since 2023. This translates to saving the equivalent of 12.7 million, 1.5-liter mineral water bottles or almost eight Olympic-sized swimming pools of freshwater from the grid. 

Leveraging the mall’s nationwide reach, SM further campaigns sustainable water use through consistent awareness and engagement, SM creates public awareness and education campaigns through its Corporate Social Responsibility arm, SM Cares to activate future water stewards in the community. 

This proactive and efficient approach resulted in SM malls receiving multiple industry distinctions such as the Bantayog ng Lawa Award from the Laguna Lake Development Authority (LLDA) and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR). 

"We’ve come a long way since the 90’s. It’s heartwarming to be recognized by our community and peers, but we continue to work harder for future generations because water is a universal human right. By implementing these sustainability measures, SM aims to move forward with greater purpose and greater possibilities," said Silerio. 

Vinta Market sets sail at newly opened SM City Zamboanga, championing local MSMEs

As SM City Zamboanga opened its doors on March 20, the vibrant spirit of local entrepreneurship and culture took center stage with the unveiling of Vinta Market, a colorful marketplace dedicated to supporting micro, small, and medium enterprises (MSMEs) from across the Zamboanga Peninsula.

Launched in partnership with the Department of Trade and Industry (DTI) Region 9 and the SM for MSMEs program, the Vinta Market brings together 20 local MSMEs, showcasing proudly regional products ranging from handcrafted items and artisanal goods to local delicacies, fashion pieces, and unique souvenirs.

Inspired by the iconic vinta, the traditional sailboat known for its vibrant sails and deep cultural roots in Mindanao, the Vinta Market reflects the same spirit of color, movement, and community. The marketplace brings together passionate entrepreneurs and skilled artisans, offering mallgoers a lively and meaningful shopping experience rooted in local culture.

More than just a retail destination, the Vinta Market serves as a growth platform for MSMEs—and for many entrepreneurs, this opportunity translates into real business expansion and sustained livelihood.

For heritage artisans, the impact goes beyond business—it’s about preserving culture and passing traditions to future generations.

Through capacity-building programs and expanded market access, MSMEs are also able to scale their operations and reach wider audiences.

During the launch event, SM Supermalls executives, DTI officials, and partner stakeholders joined entrepreneurs and guests in celebrating the opening of the marketplace—highlighting a shared commitment to empower local businesses and provide them with greater market opportunities.

Visitors explored booths filled with proudly local products—each representing stories of craftsmanship, passion, and perseverance. The marketplace quickly became a vibrant hub where mallgoers discovered unique regional goods while supporting local livelihoods.

The launch of Vinta Market stands as one of the highlights of the opening of SM City Zamboanga, the city’s newest lifestyle destination bringing together shopping, dining, entertainment, and community experiences closer to Zamboangueños.

Through initiatives like the Vinta Market, SM Supermalls continues to champion Filipino entrepreneurship, providing MSMEs with accessible platforms to grow their businesses while celebrating the rich culture and creativity of local communities.

As shoppers explore the colorful stalls and meet the passionate makers behind the products, the Vinta Market stands as a vibrant symbol of Zamboanga’s thriving entrepreneurial spirit—where tradition, creativity, and opportunity sail forward together.

Cinema in a box: PLDT Home Life unveils StreamTV+ for ultimate entertainment

PLDT Home Life raises the bar for home entertainment in the Philippines with the launch of StreamTV+ – a new premium streaming device created in collaboration with Sagemcom, Bang & Olufsen, and Dolby. This powerhouse lineup features global experts in hardware design, cinematic sound, and smart technology to create one sleek device designed for the way Filipino families stream and connect at home.

StreamTV+ is the latest innovation from the country’s leading telco, going beyond fiber-fast internet to deliver the ultimate entertainment experience customers have been waiting for. It’s the dream setup for many: with stunning 4K visuals made richer with Dolby Vision, multi-dimensional sound powered by Dolby Atmos, audio refined by Bang & Olufsen, and voice control of TV and smart home devices powered by Google Assistant, it transforms any living room into a smarter, more cinematic space – without the clutter of multiple gadgets.

‘Cinema in a box’

StreamTV+ packs crisp visuals, expertly tuned audio, and smart technology into one sleek, compact streaming box.

As a global leader in high-end communication solutions, Sagemcom served as PLDT Home Life’s technology partner in designing the core hardware of StreamTV+. This ensures the “cinema in a box” promise is built on world-class reliability and cutting-edge design – delivering a sleek, easily portable hub that brings all major streaming platforms together in stunning 4K clarity.

Thanks to Dolby Atmos technology and audio that is refined by Bang & Olufsen, StreamTV+ delivers clear dialogue, balanced sound, controlled bass, and immersive audio that enhances movies, shows, and live sports – without the need for additional sound equipment. Expect a true, three-dimensional soundstage that brings the roar of a stadium or the subtle whispers of a thriller directly into your living space, no matter the content source: Netflix, HBO Max, Cignal, and more.

Beyond just an entertainment box, StreamTV+ transforms into a hands-free smart home command center with integrated voice control. The device supports Google Assistant, allowing users to control their TV and compatible smart home devices through voice commands. Powered by Wi-Fi 6, StreamTV+ ensures stable, high-quality streaming for everyday use.  

The standard in home entertainment


PLDT Home Life launched StreamTV in 2024, redefining home entertainment with the combined capabilities of an Android TV device, an AI‑powered smart speaker, and a virtual assistant in one intuitive unit. The telco brand has consistently focused on initiatives that will provide subscribers with better value and enrich their digital lifestyle.

By recently partnering with global technology leaders for StreamTV+, PLDT Home Life delivers a cinema-grade entertainment experience that remains accessible to modern Filipino homes.

“It’s big sound and crisp movies and videos in a box!” said PLDT Senior Vice President and Consumer Business Head John Y. Palanca. 

PLDT Senior Vice President and Consumer Business Head John Y. Palanca


“At PLDT Home, we are committed to delivering best‑in‑class connectivity and digital solutions that push the smart home experience forward. By collaborating with global technology leaders such as Sagemcom, Dolby, Bang & Olufsen, and Google, we’re bringing cutting‑edge innovation directly into Filipino homes. This new offering integrates advanced hardware, immersive audio‑visual technologies, and an intelligent platform designed to deliver a seamless, cinema‑grade entertainment experience. It reflects our goal to empower customers with reliable, high‑performance tools that elevate how they consume content and enjoy their connected lifestyle.”

Duncan McCue, Vice President of Business Development and Strategic Partnerships at Bang & Olufsen, added, “We’re excited to bring Audio by Bang & Olufsen into more homes with the StreamTV+, delivering immersive sound that enhances both TV and music experiences for consumers.”

Olivier Taravel, Senior Executive Vice President of the Audio Video Solutions Business Unit at Sagemcom, stated: "We are proud to stand behind this groundbreaking product and to be PLDT Home Life’s partner in bringing the StreamTV+ to the Filipino market. This all-in-one solution delivers a unique value proposition that is driving higher customer satisfaction, loyalty, and a growing Net Promoter Score."

With StreamTV+, PLDT Home further strengthens its position as a leader in home connectivity and digital innovation. The focus goes beyond speed – it’s about delivering a complete, high-quality entertainment experience designed for Filipino families.  

Upgrade your home entertainment and transform any room in your home into a cinema with StreamTV+! PLDT Home Fiber subscribers can purchase their cinema in a box for a one time payment of P10,990 or P399/month for 36 months. Learn more at pldthome.com/streamtv and explore PLDT Home Life’s full suite of digital services at pldthome.com/life.

Road to PVL redemption: PLDT retools for championship bid after Japan training

New year, new season, and for the PLDT High Speed Hitters, a massive new chance to prove they belong at the very top.

After their fourth-place finish last conference, the High SpeedHitters aren’t just looking to participate in the upcoming Premier Volleyball League All-Filipino Conference. They look to reclaim their identity as champions, starting with a winning sweep against multi-titlist Creamline Cool Smashers followed by a four-set victory over the Bella Belen-bannered Capital1 Solar Spikers.


Fueling the fire

For the High Speed Hitters, coming so close to a podium finish last year wasn't a setback; it was a wake-up call.

"Last season was very challenging," said Coach Rald Ricafort. "Even though we didn't reach our final goal, the team learned a lot. We are working hard this pre-season to improve and hopefully reach our goal again this conference."

Team captain Kath Arado echoes this sentiment, noting that the hunger to bounce back is palpable throughout the squad.

"Gustong makabawi ulit. Tingin ko, ito pa din yung mindset ng bawat isa samin especially naging maganda yung training naminsa Japan at maraming kaming bagong natutunan individually and as a team,” she shared. “Tinitignan namin na one game at a time dahil halos lahat ng team ay lumakas."  

The Japan connection

To prepare for the grind of the All-Filipino Conference, the High Speed Hitters took their training to Japan. The experience wasn't just about physical conditioning; it was a masterclass in the "Japanese way" – speed, discipline, and flawless fundamentals.

"Philippine volleyball still has a long way to go," Coach Rald observed. "We saw kids from elementary to college having the same consistency and discipline that we aim to adopt. We want to play smart and be as mentally resilient as possible."

For the players, the trip served as a reminder that winning isn't always about power – it's about patience.

"Lagi itong nagiging paalala," added Arado. "Maraming pagkakataon na din kasi na sa kagustuhan namin matapos nayung game at makabawi agad, mas nahihirapan pa kami instead na mas makuha yung panalo. Ako as a captain, dapat sakinmagsimula na wag madaliin ang paglalaro. Na dapat kami yungmag-set ng tempo na familiar kami at makakapag-execute ng maayos na play.”


A new edge in the middle

Adding to the excitement is the arrival of middle blocker Seth Rodriguez. A former teammate of Arado at the University of the East, Rodriguez brings a mix of height and high-energy play that the team needs, especially with key players like Dell Palomataplaying abroad.

"I think my optimism and my 'pagiging palaban' (competitiveness) yung madadala ko sa team,” Rodriguez says of her transition. "Andun pa po ako sa adjustment stage, trying to keep up sa solid na system ng team. But my teammates always help me and they make sure na makasabay po ako sasystem na meron sila.”

Arado is confident that her old friend will be a pillar for PLDT. "Yung blockings nya siguro talaga yung sasandalan namin tsakayung competitiveness nya sa court na ‘pag nabigyan sya ng pagkakataon, ibibigay nya yung 100% nya para makatulong sateam.”

Because of this and the training experience in Japan, fans shouldn't expect the same old High Speed Hitters. This version of PLDT aims to be more technical, more disciplined, and significantly faster.

"Hopefully, fans will notice a more technical approach in terms of executing skills," Ricafort says. "We aim to play consistent, smart, and resilient volleyball."

For Rodriguez, the message to the supporters is simple: "PLDT fans, thank you sa pagtanggap sakin. Please continue to support us lalo na sa mga upcoming games namin this season.”

With the PVL All-Filipino Conference revving up, the PLDT High Speed Hitters aren't just playing for points – they’re playing for redemption. And with the speed of their namesake, they’re coming for the crown.  

Catch every moment of the PLDT High Speed Hitters' journey in the ongoing PVL All-Filipino Conference by following them on Instagram, Facebook, X, and TikTok. to stay connected to the action. For the best experience, stream the games in high definition via PLDT Home's high-speed fiber internet.

The Art of Self-Luvin’ with SM Supermalls

 

Can you feel it? Love is in the air! But it’s not the kind that sweeps you off your feet, just the love that feels safe, warm, and homey. Self love, of course!

Hey self-lovers, consider this a sign for you to slow down and to show yourself some well-deserved LUUUUV. Because this Heart’s Day, it’s no longer just about romance, it’s about keeping your heart happy, healthy, and glowing.

Through the melody of Olivia Dean, it really is so easy to fall in love—especially with the person who’s been with you through it all. And at your most loved mall, self-care comes as easy. Because from beauty essentials to wellness musts, we’re here to help you lean into the soft life, effortlessly unbothered. So mark your calendars, set the vibe, and celebrate love your way because #LuvIsYourVibeAtSM.

STEP 1: Cleanse Out Your Worries

Love needs breathin’, so let your self-LUV journey start with a clean base. Let go of the overthinking, the stress, and everything that’s been weighing you down. Reset the vibe, and give yourself a chance to clear space for a bolder, lighter version of you.

Aivee Clinic

Let Heart’s Day redefine what it’s like to destress and declutter. Revitalize your glow and go beyond skin deep with Aivee Clinic. Be prepared to welcome a brighter, new era of you. From tailored facials to advanced and doctor-led skin care treatments, your way to self-luvin’ is conveniently located here at the 5th Level, Mega Fashion Hall of SM Megamall. 

STEP 2: Treat Yourself To A Nail-Boosting Glow

Now, for the ba-ba-ba-baby steps. Because once the vibe is set, it’s time to step up the glow-up. The kind that instantly lifts your mood and reminds you that beauty has always been with you.

French Tips Organic Nail Lounge

Soft, natural, and oh-so-elegant… just like every nail art lover’s dream! Situated at SM Aura, French Tips Organic Nail Lounge gives your fingertips the glow up they deserve. Using organic-focused formulas and holistic approach to nail care, it’s the kind of self-care that looks good and feels even better.

Other Branches: SM Megamall, SM Podium 

Noon Talk Nail Lounge

Self-LUV should always feel like a celebration! Located at SM Mall of Asia, Noon Talk Nail Lounge can make every manicure feel like a milestone moment. With colors and finishes that frame your mood just right, this is where your nail glow-up gets personal and fun. 

Other Branches: SM Megamall

Ukiyo Beauty Bar

Make every look feel effortlessly put-together with minimalist hues and soft textures to match your vibe. At Ukiyo Beauty Bar, enjoy manicure and pedicure services you truly deserve. Its curated approach to nail care blends modern chic with timeless elegance, bringing in beauty with intention at S Maison. 

STEP 3: Moisturize Your Spirit, Protect Your Vibe

The final step? Lock it all in. Protect your peace, nourish your soul, and keep anything that disrupts your energy at bay. Let your freshly pampered self start anew. Softer, stronger, and glowing from the inside out.

Ayumi Elite

Extend the good vibrations and accessorize your look with intention. Experience the grooming techniques of Japan at SM Aura with Ayumi Elite, delivering an instant confidence boost through top-tier eyelash extension styling.

Other Branches: SM North Edsa, SM Mall of Asia, SM Podium 

The Spa Wellness

Seal in the softness through a deeply moisturizing treatment and wrap up your self-care journey at The Spa Wellness at the 5th Level of SM Podium, where peace meets pampering. From deeply relaxing massages to rich body treatments, this is your final moment to melt tension away, recharge your spirit, and walk out feeling all the LUUUV.

That's the art of luvin’, and anyone with a heart would agree. It's so easy to make yourself feel the love with SM Supermalls. Valentine’s Day or not, there’s always room to make time for care, calm, and a little indulgence.

This Valentine’s Day, #LuvIsYourVibeAtSM, your most loved mall of firsts and evolving finds. Because we’re here to make your Saturday night—and the rest of your life—filled with love.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

SM Supermalls Brings February Job Fairs Nationwide, Making Job Search Easier for Filipinos

 

SM Supermalls rolls out its February SM Job Fairs nationwide, enabling community opportunities through accessible employment channels making the application process faster and more

convenient, All For job-hunting Filipinos. Held across SM malls, the monthly #SMJobFair series connects

jobseekers with employers from retail, services, logistics, manufacturing, and other key industries.

In celebration of the Banatu Festival, celebrating the 76th founding anniversary of Cabanatuan City, SM

Supermalls kicked off February with a highly successful job fair at SM City Cabanatuan, demonstrating how career opportunities can be meaningfully woven into local festivities. Held last February 3, the job fair brought together 32 employers and a thousand jobseekers, with 90 applicants hired on the spot—underscoring the impact of aligning employment initiatives with community celebrations. By integrating

career opportunities into high-traffic events such as local holidays and festivals, SM Supermalls enhances the malling experience by offering purposeful activities that customers can conveniently engage with in their most-loved SM destinations.

Beyond serving as venues for celebration, SM malls evolve intocommunity platforms that create pathways to livelihood, growth, and long-term opportunity for Filipinos nationwide.

Flagship SM Group Job Fair set for February 26 at SM North EDSA Culminating the month’s activities is the highly anticipated SM Group Job Fair led by SM Retail on February 26 at SM City North EDSA—one of the strongest and most sought-after hiring events in the SM Job Fair calendar. Employers

from across the SM Group—including retail, real estate,food, logistics, and banking—will be offering a wide rangeof opportunities, reinforcing why so many Filipinos aspire to join the SM family.

As the largest retail chain in the Philippines, SM Retail continues to champion a workplace where people truly belong, thrive, and grow. Job seekers can look forward to purposeful challenges, meaningful career opportunities, and a culture where efforts are recognized and celebrated—making it #SoMuchFun to build a career at SM

Retail. Because at SM Retail, we’ve got it all for you—#OnlyAtSMRetail.

One-Stop Job Application Made Easy

SM Job Fairs go beyond job matching by

offering on-site government services,

allowing applicants to complete key

employment requirements in one location.

Participating agencies typically include the

National Bureau of Investigation,

Philippine National Police, Social Security

System, and PhilHealth, among others—

saving jobseekers time, cost, and multiple

trips.

February SM Job Fair Schedule

• February 12 – SM City Taytay

• February 13 – SM City Trece Martires

• February 16 – SM City Olongapo Central

• February 20 – SM City Legazpi

• February 25 – SM City Davao

• February 26 – SM City North EDSA

• February 27 – SM Center Muntinlupa

• February 27 – SM City Trece Martires

• February 28 – SM Seaside City Cebu

Jobseekers are encouraged to bring multiple copies of their resumes and valid IDs and visit the nearest SM Job Fair this February. For updates and mall-specific details, follow SM Supermalls on social media and join the movement through #SMJobFair. SM Supermalls Champions MSMEs—and the Filipino workforce.