We Stannin’ HARD: Best New Finds in Luzon with SM Supermalls

 

We are all about that stan life. A new album from a rising artist? Fanboy/fangirl mode activated. A freshly opened concept store? Consider us a fan. Entering your fitness era? Support. Whether it's a personality we love or a lifestyle we aspire to, as long as it resonates with the life we want, we are stanning hard. 

Here at SM Supermalls, you don’t need to look any further. Everything—and we mean everything—that will get you hyped up for months is right here. From the hottest new finds across Luzon to everyday essentials that hit different, these stores have us hooked, and we just cannot get enough. As your most-loved mall, SM continues to be an icon worthy of all our attention.


All For Our Foodie Stans
Ah yes, food. Who isn’t a fan, right? From familiar dining destinations to new food hubs to explore, we are stanning hard!


Pho Hoa
A fan of Vietnamese classics? The soon-to-open, first-in-Cavite Pho Hoa at the Upper Ground Level of SM City Bacoor serves soulful bowls of pho, alongside staple sides like spring rolls, vermicelli bowls, and flavorful rice plates. With meals that’ll remind you of your last trip to Vietnam, Pho Hoa is the perfect spot to savor the familiar flavors of the country. 


Frankie’s New York Buffalo Wings
For all our buffalo wings stans, the first-in-Bulacan Frankie’s New York Buffalo Wings at the West Wing of SM City Marilao brings its iconic variations to the table, with flavors ranging from classic buffalo to garlic parmesan and honey sriracha. Craving wings? This is your chance to dig in until you drop. 

Manam
And if you’re simply a fan of home, Manam in the Ground Level of SM City Marilao is your best pick! The first-in-Bulacan, Manam elevates Filipino comfort food with creative twists. Ever heard of their iconic Watermelon Beef Sinigang? Yep, that’s Manam for you!


All For Our Lifestyle & Fashion Stans
If she’s having it, we’re ALL having it. Trends let us feel part of a community where we truly belong. From accessories you can carry all day to lifestyle must-haves, we’re all about riding the hype.


Aquaflask Designs
If you're a fan of carrying your personality with you, the first-in-Batangas AquaFlask Designs makes hydration look good with functional, sleek tumblers that you can customize—from colors and sizes to all the accessories you can pair them with. Opening soon at the Ground Level of SM City Batangas, AquaFlask Designs lets your personality shine through whether you're heading to the gym, to class, or just malling around SM.

Sunnies Studios
Sunnies Studios continues to be a staple for eyewear and lifestyle essentials. Its newest store at the Ground Level of SM City San Pablo brings that signature cool directly to your everyday wardrobe and gets you looking like your idol. Known for trendy and timeless styles, Sunnies Studios offers a range of eyewear for all our accessories stans out there.


The Loop
All for our tech-savvy stans, The Loop at Level 3 of SM Center Tuguegarao Downtown is your newest go-to spot for anything gadget and gadget accessories, bringing in products that are sure to empower you whether you're a student, a professional, or just vibin’ through life.


Decathlon
For sport and adventure stans who love gearing up for every experience, the newest Decathlon at Level 3 of SM City Grand Central brings over 70 sports’ worth of equipment, apparel, and accessories into one space. From running shoes to yoga mats, hiking gear to swim essentials, Decathlon location makes it simple to shop everything you need to stay active and stylish.

All For Our Wellness Stans
Wellness first? Healthy fitness habits? We can’t help but stan those who take good care of themselves—and lowkey, we all aspire to be like them!

Iremia Headspa
If wellness is your goal this year, Iremia Headspa at the 2nd Level of SM City Clark is where self-care becomes part of your everyday life. A first in SM, it offers structured head and scalp treatments focused on relaxation and reset. Wanna be your own #1 fan? This is the spot for anyone who’s ready to take their well-being seriously.

Anytime Fitness
For fitness stans focused on building a healthier body, the new Anytime Fitness at the Lower Ground Floor of SM City Trece Martires brings the globally recognized 24/7 gym experience right into your routine. Equipped with machines and tools for every fitness goal, AF is where your fitness journey becomes more accessible and more fun to return to. 

ICONIC—SM Supermalls stan here! From the best in fitness and wellness to dining concepts you’re sure to love, whatever you’re stanning in life, your most-loved SM Supermalls has got it all for you. 


Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events. 

The Water Stewardship Journey Continues for SM Supermalls

 

For three decades, SM Prime Holdings Inc. (SM Prime) has steadfastly advanced responsible water stewardship for a more resilient water future through SM Supermalls, its operating arm. 

SM Prime invested in its first Sewage Treatment Plant (STP) in the late 90’s with SM Southmall. STPs are essential for protecting public health and the environment, along with supporting community development. Since then, STPs have become a standard fixture in all 89 malls, reducing water waste and pollution, and safeguarding water resources. 

SM Supermalls embeds water conservation practices across its operations. Recycled water is used in water closets for flushing, cleaning, and watering greens. Additionally, efficient low-flow fixtures and water-saving technologies prevent unnecessary consumption at scale. 

"SM had always been conscious of its environmental impact on shared social good. Our water journey is rooted in our commitment to maximize what we borrow from the environment, creating resiliency for future generations,” said Liza B. Silerio, SM Supermalls Vice President and Head of Sustainability and Resilience. 

A first in the industry, SM City Baguio's Rainwater Treatment Facility has already processed almost 20,000 cubic meters of rainwater into potable water since it was launched, providing 30% of the mall’s total monthly clean water requirement since 2023. This translates to saving the equivalent of 12.7 million, 1.5-liter mineral water bottles or almost eight Olympic-sized swimming pools of freshwater from the grid. 

Leveraging the mall’s nationwide reach, SM further campaigns sustainable water use through consistent awareness and engagement, SM creates public awareness and education campaigns through its Corporate Social Responsibility arm, SM Cares to activate future water stewards in the community. 

This proactive and efficient approach resulted in SM malls receiving multiple industry distinctions such as the Bantayog ng Lawa Award from the Laguna Lake Development Authority (LLDA) and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR). 

"We’ve come a long way since the 90’s. It’s heartwarming to be recognized by our community and peers, but we continue to work harder for future generations because water is a universal human right. By implementing these sustainability measures, SM aims to move forward with greater purpose and greater possibilities," said Silerio. 

Vinta Market sets sail at newly opened SM City Zamboanga, championing local MSMEs

As SM City Zamboanga opened its doors on March 20, the vibrant spirit of local entrepreneurship and culture took center stage with the unveiling of Vinta Market, a colorful marketplace dedicated to supporting micro, small, and medium enterprises (MSMEs) from across the Zamboanga Peninsula.

Launched in partnership with the Department of Trade and Industry (DTI) Region 9 and the SM for MSMEs program, the Vinta Market brings together 20 local MSMEs, showcasing proudly regional products ranging from handcrafted items and artisanal goods to local delicacies, fashion pieces, and unique souvenirs.

Inspired by the iconic vinta, the traditional sailboat known for its vibrant sails and deep cultural roots in Mindanao, the Vinta Market reflects the same spirit of color, movement, and community. The marketplace brings together passionate entrepreneurs and skilled artisans, offering mallgoers a lively and meaningful shopping experience rooted in local culture.

More than just a retail destination, the Vinta Market serves as a growth platform for MSMEs—and for many entrepreneurs, this opportunity translates into real business expansion and sustained livelihood.

For heritage artisans, the impact goes beyond business—it’s about preserving culture and passing traditions to future generations.

Through capacity-building programs and expanded market access, MSMEs are also able to scale their operations and reach wider audiences.

During the launch event, SM Supermalls executives, DTI officials, and partner stakeholders joined entrepreneurs and guests in celebrating the opening of the marketplace—highlighting a shared commitment to empower local businesses and provide them with greater market opportunities.

Visitors explored booths filled with proudly local products—each representing stories of craftsmanship, passion, and perseverance. The marketplace quickly became a vibrant hub where mallgoers discovered unique regional goods while supporting local livelihoods.

The launch of Vinta Market stands as one of the highlights of the opening of SM City Zamboanga, the city’s newest lifestyle destination bringing together shopping, dining, entertainment, and community experiences closer to Zamboangueños.

Through initiatives like the Vinta Market, SM Supermalls continues to champion Filipino entrepreneurship, providing MSMEs with accessible platforms to grow their businesses while celebrating the rich culture and creativity of local communities.

As shoppers explore the colorful stalls and meet the passionate makers behind the products, the Vinta Market stands as a vibrant symbol of Zamboanga’s thriving entrepreneurial spirit—where tradition, creativity, and opportunity sail forward together.