Viyline MSME Caravan kicks off at SM Supermalls

 

Get ready for a game-changing collaboration as Viyline Media Group, led by vlogger power
couple Viy Cortez and Cong TV, joins forces with SM Supermalls to empower local
entrepreneurs through the Viyline MSME Caravan.

Launching on January 22-29, 2025, at SM City Bataan, this year-round initiative will showcase
products and services from micro, small, and medium enterprises (MSMEs) while leveraging the
massive influence of top Filipino vloggers to amplify their visibility.

(L-R): Viyline Media Group Marketing and Advertising Manager Karol Louie Manalac, Viyline
Media Group General Manager Rolando Cortez, Viyline Media Group Chief Executive Officer
(CEO) and content creator Viy Cortez-Velasquez, and SM Supermalls Assistant Vice President
for MSMEs Royston Cabunag at the Memorandum of Agreement Signing Ceremony in

November 2024.

With a commitment to supporting local businesses, SM Supermalls is providing prime venues
for the caravan across its nationwide locations. Following the success of the Team Payaman
Fair at SMX Convention Center Manila last December, this initiative combines Viyline’s
influencer network and SM’s iconic spaces to create a dynamic marketplace for MSMEs.

“Our goal isn’t just to give MSMEs a space—it’s to actively support them with influencer-driven
promotions that connect them with their target audiences,” shared Viy Cortez.
The Viyline MSME Caravan at SM City Bataan is just the beginning, with future stops planned at
various SM malls nationwide, ensuring that MSMEs across the country will have the chance to
participate. This event is not only a business opportunity but also reflects the growing
partnership between influencers, businesses, and large-scale mall operators like SM
Supermalls.
The caravan’s first stops include:
 SM City Bataan: January 22-29 #ViyLuckyinBataan
 SM City Baguio: February 19-25 #ViyInLoveInBaguio
 SM City Dasmariñas: March 26-April 1 #ViynibiniSaDasma
Each event promises a variety of exciting activities, including influencer meet-and-greets, fun
games with your favorite Key Opinion Leaders (KOLs), and unique local finds from participating
MSMEs. Don’t miss out!
Stay tuned for the next wave of schedule of the Viyline MSME Caravan happening at an SM
Supermall near you. For updates, visit http://www.smsupermalls.com or follow @SMSupermalls on
social media. Together, let’s champion Filipino entrepreneurs! #SMForMSMEs